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NEWS & JOurnal


What is Australian Shochu? And what makes it different?
Shochu has been made -and enjoyed - in Japan for hundreds of years. So what happens when you take centuries of tradition, add in some Australian ingredients and make it from start to finish in a small distillery in Victoria's High Country? You get a spirit that's familiar, but with a distinctly Australian flavour. Many Australians are still discovering Shochu. While it's the most consumed alcoholic beverage in Japan, less than 1% of the Shochu made there ever leaves the count


What to Buy Dad for Father’s Day: The Reed & Co Gift Guide
Whether Dad’s a whisky devotee, a cocktail lover, a spirits nerd, a hands-down-hard-to-buy-for minimalist, or simply a man who appreciates something delicious in a nice bottle, we’ve got you covered.
Here’s the Reed & Co guide to Father’s Day gifts Dad will actually want.


Love Whisky, Gin, or vodka? here's the shochu you'll love
Wondering if you'll like shochu? Find the perfect style based on your favourite drink, whether it's whisky, gin, vodka or wine.
"I want to try shochu... but where do I start?"
And answer is easier than you think: don't start by trying to learn everything there is to know about shochu. Start with what you already enjoy drinking!
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